MSc in Marketing

MSc in Marketing

MSc in Marketing In all aspects of contemporary society, Businesses today face unprecedented change. Increased complexity and competition in both domestic and global markets, together with higher expectations and tougher demands from customers and consumers, require the adoption of more sophisticated marketing. To cope with this new and demanding environment, managers need a greater sensitivity and awareness of the circumstances now facing them.

Modern marketing managers rely upon cutting-edge knowledge about consumer behaviour and consumption patterns, strategy formulation and implementation, innovation and new product development to enable the development of long-term relationships with customers.

Programme Modules

Stage 01

  • Foundations of Professional Knowledge and Skills
  • Principles and Practices of Marketing
  • Marketing Theory
  • Consumer Behaviour
  • Marketing Research

Stage 02

  • Branding and Communication
  • Product Policy and Innovation
  • Two elective modules – your choice

Stage 03

  • Research Methods
  • Dissertation

Elective Modules (Any Two of your Choice)

  • Alternative Economies
  • Benchmarking
  • Business-to-Business Marketing and Supply Chain Management
  • Consumption, Society and Culture
  • Corporate Finance
  • Employee Relations
  • International Marketing
  • International Organisational Behaviour
  • International Finance and Globalisation
  • Knowledge Management
  • Managing Information: Technology and Systems
  • Marketing of Services
  • Performance Measurement: Quantitative Approaches
  • Project Management for IT
  • Public Finance and Strategic Financial Management
  • Retail Marketing
  • Strategic Human Resource Management
  • Total Quality Management