Diploma in Sales and Marketing

Diploma in Sales and Marketing Management Syllabus

 

Sr. No.

Subjects of Study

1         

Basic processes of sales, marketing and marketing management

2         

Sales and marketing- basic functions, characteristics and roles in the market

3         

The nature and culture of markets

4         

Digital Marketing

5         

Consumer behaviour and buying trends of the market

6         

Market segmentation, market targeting and market positioning

7         

Analysis techniques for market competition study

8         

Market research and study of market potentials

9         

Strategic marketing- development and management

10     

Brand Management

11     

Monitor and control schemes for market plans

12     

Demo sessions, assignments for each section and practical spells


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